Promoting your fundraising is so important if you want to maximise how much money you raise – the more people who know about it, the more donations you’re likely to receive.
Everyone has a favourite way of keeping in touch, so don’t be afraid to use everything at your disposal – email, social media update or text message – whatever works for you.
Press and Social Media
Your local media can be a huge help. They want stories about what’s going on in their area and you want publicity for your event/challenge. Before making contact consider the following:
- What do you want to achieve? Do you want more people at your event or donations to your fundraising page?
- Know your facts. What is happening, when and why?
- Who you need to talk to? Reporters names and contact numbers are often published online or inside a newspaper.
- What area does the paper or radio station cover? Most regional media covers a specific area so check you are contacting the right one. Make sure you emphasise you are from their area.
- What’s your angle? Are you a parent of child with CHD? Is your fundraising very unusual? Have you reached a specific milestone with your fundraising? To maximise the chances of getting coverage think about what your news angle is.
Social media is a great way to spread the word about your fundraising. It’s easy to do, free to use, and really popular:
- Update your Facebook and Twitter accounts telling people what you’re doing and why. Don’t be afraid to make it personal – people love to know the reasons behind your fundraising.
- If you’re holding an event make the date and time as clear a possible or better still create an event on Facebook and invite people.
- If using online fundraising pages don’t forget to include a link to the page.
- Follow relevant people and ask them to retweet your story – you just never know who might find out about it!
- Don’t forget to mention us @CHSurgeryFund, we love to hear what you are up to and can share your post!
- Update your friends and followers on your preparation so they know how much work you’re putting into raising money.
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