At Children’s Heart Surgery Fund (CHSF) we try to make fundraising for businesses as easy as possible all year round, providing ideas, merchandise and support where possible, but it is interesting to research the wider benefits of fundraising for businesses, especially at Christmas!
We all know that Christmas is the ‘season of goodwill’, but what are the other reasons and benefits to get your company involved in fundraising during the festive period?
Stand apart from your competitors
The UK spends over £12 million at Christmas, with consumers spending more at Christmas than any time of the year. But competition is stiff, so supporting a charity publicly at Christmas is a great way to stand out and be noticed.
Reputation
Charitable giving puts your company in a positive light and shows that you are not solely focused on making money.
Attract new customers and clients
Supporting a charity is an opportunity to engage with existing customers and attract new ones.
People are looking for more enlightened ways to spend their cash and want their money to go a little further than simply adding wealth to a company’s corporate coffers — they want that money to have impact.
Research shows that over 90% of consumers would switch brands to support a cause, so however big or small your business is, you will attract new customers through supporting a charity. Working with a charity that will market and celebrate your partnership, brings their audience too!
Feel Good Factor
Business owners can embrace the idea of the ‘Season of Goodwill’ in a genuine way by raising money for a charity that they personally connect with.
The most rewarding reason why your business should give to charity is for the feeling you and your customers get from helping others.
Team building and boosting staff morale
Earlier in the year we published a blog all about the importance of Team Building and how that can be achieved through a charity partnership. Fundraising at Christmas has the same effect, something fun for the Team to look forward to and become more engaged with the business.
** Click here to read this previous blog post **
If you would like to support CHSF this Christmas, our Team would love to speak to you about events coming up, opportunities to volunteer, or other ways that your businesses can get involved, please get in touch with Caitlin on corporate@chsf.org.uk
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